With grateful thanks to our 2022 Headline Sponsor

We are delighted to confirm that the Campaign for Wool are once again our Headline Sponsor

“Wool is widely recognised as one of the most sustainable and versatile fibres in the world and is as relevant to the very fabric of society today as it has ever been – whether for personal attire and home use or for its many fascinating 21st Century industrial and construction uses.”

Peter Ackroyd MBE, COO, The Campaign for Wool

The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool and help to support and grow the wool industry. Run by a coalition of industry groups convened by His Royal Highness The Prince of Wales, the Campaign works to engage consumers through exciting fashion, interiors, artisan and design-led activities centering around Wool Week each year.

The Campaign for Wool is a global endeavour initiated by its Patron, in order to raise awareness amongst consumers about the unique, inherent natural, renewable and biodegradable benefits offered by the fibre in fashion, furnishings and everyday life. And importantly, that wool not only biodegrades in soil, adding nutrients back to the earth, but it also biodegrades in the ocean and water and therefore wool does not impact the planet with microfibre and plastic pollution. Choosing wool will help to safeguard the planet for future generations.

The Campaign for Wool is jointly funded by some of the world’s largest woolgrower organisations. Key nation partners include British Wool, Australian Wool Innovation/The Woolmark Company, Cape Wools South Africa and Campaign for Wool New Zealand. All have shown incredible support and contributed to the global success of His Royal Highness’s Campaign for Wool since its inception.


Further thanks to our other Sponsors

“British Wool are thrilled to have Kate Humble’s support at this year’s Sheep Drive and Livery Fair, advocating the use of wool and helping spread the word about its many uses, versatility and sustainability. We look forward to celebrating all things wool at this special 10th Anniversary Sheep Drive, showcasing the incredible qualities of this natural fibre and delving into the fascinating history of the trades.”

Graham Clark, Director of Marketing, British Wool

“Vispring are proud to be sponsors of the 2022 Sheep Drive and Lively Fair. We have a longstanding relationship with the British wool industry and look forward to promoting this wonderful natural, sustainable and versatile fibre during the event in London in September.”

Jim Gerety, Managing Director, Vispring Ltd

“The Welsh Wool Company brings together the ethos and heritage of Welsh wool manufacturing, supporting farmers, wool growers and the traceability scheme of the British Wool Board. The Welsh Wool Company is the first 100% traceable Welsh Wool company back to farm supplying to the textile and fashion industry. We work with the most established manufacturers and woollen mills within Wales, and partners who support locality, sustainable design methods and use the most fashion forward technology, enhancing the diversity that wool has to offer. We work with British Wool’s traceability scheme to supply 100% traceable back to farm fleece.

By using this scheme we are able to give the farmers premiums for their wool, supporting pride in their flocks and establishing good relationships between growers and supply chains.

We work with brands to establish their end product goals, being mindful of provenance, scale, traditional Welsh breeds, and what Wales has to offer.

This September we are delighted with the Support of The Welsh Government scheme Rural Development Programme that supports businesses, farmers, the countryside and communities in rural areas across Wales, we are able to bring Welsh Wool to the Worshipful Company of Woolmen’s London Sheep Drive.”

Please contact judith@judithpleasance.com for information about Sponsorship and Fundraising for the Sheep Drive & Livery Fair, 25th September, 2022.

View and Download – 2022 Sponsorship Opportunities Flyer

View and Download – 2021 Media Report